Ahold Delhaize: A Big European Retailer At A Reasonable Price

I’ve been a dividend investor for almost eight years. One of my first purchases back in 2013 was Walmart (WMT). This purchase was successful based on the total return of around 10% per year, but the dividend growth has been rather slow. Right now I want to increase the Euro-denominated part of my dividend portfolio. This article will explain why I chose to start a position in Koninklijke Ahold Delhaize, a competitor of Walmart in the US market.

Business model

Ahold Delhaize (ADRNY) is a Dutch grocery retail company. Its business model includes supermarkets, convenience stores, hypermarkets, online grocery, online non-food, drugstores, and liquor stores. It’s focused on the US and European market. In the US the biggest local brands are Food Lion, Stop & Shop and Giant. In Europe the biggest local brands are Albert Heijn (The Netherlands), Delhaize (Belgium) and Mega Image (Romania). Roughly 40% of revenues are made in Europe and the other 60% in US markets. The biggest competitors in the US markets are (among others) Walmart, Target (TGT) and Kroger (KR).

Read the rest of the article at Seeking Alpha!